Product Lifecycle and Supply Chain Management

Program Overview

The process of delivering goods and services better, faster and cheaper sounds simple but can sometimes be unpredictable and lead to shortages or surpluses. Over the past two decades, the supply chain journey has evolved through a number of distinct phases along with a shift in power from suppliers to customers. Over the course of this evolution, supply chain professionals have expanded their perspective and philosophy from an inventory-centric view in the 1980s to an order-centric view in the ’90s to a product-centric view today. As product lifecycles shrink, innovation has risen to the top of the CEO agenda. But product innovation cannot meet the business objectives of lifecycle profitability without supply chain process considerations.

Future supply chain professionals need to get involved in the product development process to enable both product and process innovation. The product lifecycle perspective becomes more important because it provides a holistic view across disparate enterprise silos to provide a coordinated response to the end-customer — who is the ultimate driver of demand. Integration of product lifecycle and supply chain management can provide fresh perspectives and critical insights that are often missed due to the extreme fragmentation of functions within the enterprise and across supply chains. This is the new frontier for value creation, an untapped area of opportunity to create competitive differentiation and growth for businesses and hence the focus of the proposed program.

Academic Focus of the Program

Academically, the graduate program focuses on educating executives and industry sponsored employees in the disciplines of product lifecycle and supply chain management by combining theory and practice. It emphasizes the need to understand “the big picture,” the importance of renewed focus on product lifecycle from design to disposal and supply chain from end to end. Students are trained to be effective problem solvers to continuously improve the product performance and supply chain efficiency.

The program employs lectures, case studies and site visits in addition using of quantitative and qualitative methods to meet the learning objectives of the program. Students are required to integrate classroom learning with work projects. The program leverages a world-class faculty in the operations management and industry leaders to deliver the program. The program is exciting to students and relevant field to hiring organizations.

Target Audience

A typical student is an expert in one or more functional areas such as engineering, manufacturing, product development, procurement, distribution, warehousing, logistics, information technology and consulting and aspires to become a product manager, operations manager, general manager or business partner and is interested in gaining a cross-functional knowledge and managing projects across multiple functions and extended global enterprises.