Morris Hite Center Faculty

Morris Hite Center faculty work in diverse areas to help companies understand marketplace functioning and consumer motivation. The following summarizes research interests of our faculty.
Abhijit Biswas
Director, Certificate Graduate Program in Marketing

Research Interests
Price bundling and uncertainty in multidimensional scaling
Norris Bruce, PhD
Director, Certificate Graduate Program in Marketing

Research Interests
Durable goods promotions, marketing channels, advertising effectiveness
Alexander Edsel
Director, Graduate Marketing Programs

Research Interests
Failing markets and products, applying root cause failure analysis to product management and marketing
Ernan Haruvy, PhD

Research Interests
E-commerce, market design and auctions, network externalities and experimental economics
Julie Bingham Haworth
Director, Undergraduate Programs in Marketing

Research Interests
Branding and professional services marketing
Elisabeth Honka, PhD

Research Interests
Consumer search, matching models, empirical IO and the insurance and financial services industries
Nanda Kumar, PhD

Research Interests
Channel strategies and conflict, retailing strategies, pricing and promotional strategies and internet advertising
B.P.S. Murthi, PhD

Research Interests
Advertising and promotions, pioneering advantages and brand choice models, customer relationship management
Ashutosh Prasad, PhD

Research Interests
Pricing and advertising strategies, how to budget advertising expenditures in different media over time, sales force management issues
Brian T. Ratchford, PhD

Research Interests
Impact of the internet on consumer research and retail markets, the role of human capital in choice of brands and activities, price dispersion in the internet and “brick and mortar” retail markets
Ram C. Rao, PhD

Research Interests
Competitive marketing strategies, pricing
Gonca P. Soysal, PhD

Research Interests
Dynamics in consumer and firm behavior, retailing, including pricing, seasonal goods, availability and product returns
Andrei Strijnev, PhD

Research Interests
Bayesian statistics and econometrics, consumer choice models, store choice and performance evaluation and the entertainment industry
Upender Subramanian, PhD

Research Interests
Distribution channel arrangement, customer relationship management and two-sided markets
Yu Wang, PhD

Research Interests
Market mechanism design, analytical modeling, testing of model assumptions and/or predictions using the methodology of experimental economics
Fang Wu, PhD

Research Interests
Innovation and adoption, marketing knowledge management and inter-firm learning
Yuanping Ying, PhD

Research Interests
Quantitative modeling of consumer behavior, online communities, impact of marketing actions such as pricing and promotion on community growth