Morris Hite Center Faculty

Morris Hite Center faculty work in diverse areas to help companies understand marketplace functioning and consumer motivation. The following summarizes research interests of our faculty.

	Abhijit Biswas Director, Certificate Graduate Program in Marketing Research Interests Price bundling and uncertainty in multidimensional scaling
	Norris Bruce, PhD Director, Certificate Graduate Program in Marketing Research Interests Durable goods promotions, marketing channels, advertising effectiveness
	Alexander Edsel Director, Graduate Marketing Programs Research Interests Failing markets and products, applying root cause failure analysis to product management and marketing
	Ernan Haruvy, PhD Research Interests E-commerce, market design and auctions, network externalities and experimental economics
	Julie Bingham Haworth Director, Undergraduate Programs in Marketing Research Interests Branding and professional services marketing
	Elisabeth Honka, PhD Research Interests Consumer search, matching models, empirical IO and the insurance and financial services industries
	Nanda Kumar, PhD Research Interests Channel strategies and conflict, retailing strategies, pricing and promotional strategies and internet advertising
	B.P.S. Murthi, PhD Research Interests Advertising and promotions, pioneering advantages and brand choice models, customer relationship management
	Ashutosh Prasad, PhD Research Interests Pricing and advertising strategies, how to budget advertising expenditures in different media over time, sales force management issues
	Brian T. Ratchford, PhD Research Interests Impact of the internet on consumer research and retail markets, the role of human capital in choice of brands and activities, price dispersion in the internet and “brick and mortar” retail markets
	Ram C. Rao, PhD Research Interests Competitive marketing strategies, pricing
	Gonca P. Soysal, PhD Research Interests Dynamics in consumer and firm behavior, retailing, including pricing, seasonal goods, availability and product returns
	Andrei Strijnev, PhD Research Interests Bayesian statistics and econometrics, consumer choice models, store choice and performance evaluation and the entertainment industry
	Upender Subramanian, PhD Research Interests Distribution channel arrangement, customer relationship management and two-sided markets
	Yu Wang, PhD Research Interests Market mechanism design, analytical modeling, testing of model assumptions and/or predictions using the methodology of experimental economics
	Fang Wu, PhD Research Interests Innovation and adoption, marketing knowledge management and inter-firm learning
	Yuanping Ying, PhD Research Interests Quantitative modeling of consumer behavior, online communities, impact of marketing actions such as pricing and promotion on community growth