Naveen Jindal School of Management Alumni Spotlight
From real estate to healthcare management, to information technology and finance, we are proud to shine a spotlight on some of our alumni whose career paths are representative of the many employment options to which a degree from the Naveen Jindal School of Management can lead. With more than 29,000 alumni, the Jindal School is impacting the culture of business in the U.S. and beyond.
The following JSOM graduate agreed to have his information posted. If you are an alumnus and willing to share your information, please contact Caroline Mandel, Assistant Director, Development Communications and Donor Relations.
Ericsson As a young professional, Luis Ortiz found a way to further his company’s goals and initiatives while helping individuals in need. He developed a business initiative for Ericsson that not only met and surpassed company objectives but also helped a nonprofit organization. By looking beyond boundaries between for-profit and nonprofit organizations, Ortiz crafted a creative solution to help Ericsson increase its brand awareness while assisting the North Texas Food Bank. Ortiz links his ability to create innovative solutions to his time at the Jindal School learning about marketing and advertising. His course work challenged him to redefine traditional marketing ideas and pioneer a new generation of market strategy.
Ultimately, the competition increased awareness of the Ericsson brand, helped the human resource department build better relationships with local universities and identified top young talent. It engaged our research team in real-world testing of Ericsson application programming interfaces (APIs), gave students great experience — including the opportunity to work with our technology and network with Ericsson employees. And since the nonprofit organization we partnered with for the competition was the North Texas Food Bank (NTFB), the innovative solutions that came out of the hackathon were designed to make it easier for NTFB to fulfill its mission of feeding thousands of people in need in the DFW area.
The hackathon was very successful and I subsequently received the Ericsson President’s Eagle Award for outstanding contributions to the business. This award is the highest honor given to an Ericsson employee in North America. I am very thankful for the award, but I am even more proud of all the goodwill that has come from this project for Ericsson, the North Texas Food Bank, the student participants and most of all, the positive impact on the community.
1. Always deliver on what you promise. You want people to be able to count on you.
2. Always go above and beyond to add value. Everyone gets busy at work, and it becomes very easy to simply complete tasks to get them off your ‘To Do’ list. But, it is important to always try to be thoughtful and deliver something to a project that adds value to your team beyond what was expected.
3. I would say that people inside companies often get too caught up on getting credit for projects or outcomes. The only thing that type of attitude accomplishes is to make you look selfish. As long as you are thoughtful and do what you think is best for the company, the rest will take care of itself.
Luis was featured in the Fall 2013 issue of Hispanic Executive for his accomplishments in marketing and communications. Read the story here.