PhD in Management Science, Marketing Concentration

The purpose of the PhD in Management Science with a marketing concentration is to train researchers capable of dealing with the most advanced issues, both theoretical and applied, in the field of marketing. Universities, as well as major companies with a marketing orientation, aggressively recruit PhDs with strong theoretical and research training in marketing. Graduates receive rigorous training in disciplinary areas and research methodology. They are taught the various research streams in marketing, are trained to develop a research specialization, and have a clear perspective on management issues. Graduates who attain academic jobs normally join marketing programs in business schools

The marketing group at UTD has 15 faculty members, all of whom are active in publishing in top journals. Two are associate editors of major journals in marketing, and several others are on the editorial boards of these journals. In 2012, our faculty had 13 articles published or accepted in the top five marketing journals, defined as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science, which will put us among the top marketing groups when comparisons become available in 2013 in the UTD research rankings

Our faculty specialize in applications of management science to marketing, including game theory, economics of information, pricing, experiments to measure how markets respond to incentives, online auctions, social media, marketing of financial services and measuring advertising response.

We strive to help our students obtain the best placements that are consistent with their interests. In the past five years, nine of our ten PhD program graduates have accepted academic positions, and the other graduate accepted a position in business.

Our academic placements were at: DePaul University; University of Technology, Sydney, Australia; Illinois Institute of Technology; Kansas State University; Indian School of Business; Edinboro University, Pennsylvania; Texas Women’s University; Salisbury University, Maryland; Rensselaer Polytechnic Institute. It is of note that DePaul University and Rensselaer Polytechnic Institute are listed in the 2012 U.S. News rankings of top 100 MBA programs (they are tied for 70th), and the Indian School of Business is ranked 20th out of 100 on the Financial Times Global MBA rankings for 2012.

Students are actively encouraged to publish while in the program, and often collaborate on papers with UTD faculty members. A list of publications of students who graduated in the past five years or are currently in the program is as follows (student name in bold):

Bakhtiari, Ali, B.P.S. Murthi and Erin Steffes, “Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching,” Journal of Interactive Marketing, forthcoming.

Dover, Howard and B.P.S. Murthi, “Asymmetric Effects of Dynamic Usage Behavior On Duration in Subscription Based Online Service.” Journal of Interactive Marketing, 20(3-4), 2006, 5-15. .

Girju, Marina, Michelle Adams and Brian T. Ratchford, “DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Socio-demographic trends on Multi-Category Snack Consumption,” Review of Marketing Science, Vol. 8, 2010, Article 1. .

Huang, Dongling, Christian Rojas and Frank Bass, “What Happens When Demand is Estimated with a Misspecified Model?” Journal of Industrial Economics, 56 (4), 2008, 809-839. .

Jang, Sungha, Ashutosh Prasad and Brian T. Ratchford, “How Consumers Use Product Reviews in the Purchase Decision Process,” Marketing Letters, 23, 2012, 825-838. .

Kim, Jung Seek and Brian T. Ratchford, “Consumer Choice and Use of Multiple Information Sources for Automobile Purchases,” International Journal of Electronic Commerce, 16 (Spring), 2012, 7-39. .

Kim, Jung Seek and Brian T. Ratchford, “Consideration Set of Automobiles: Purchase Feedback and Exclusivity Information,” Journal of Management and Marketing Research, 9 (December 2011), 1-12. .

Singh, Shweta, B.P.S. Murthi and Erin Steffes, “Developing a Measure of Risk Adjusted Revenue (RAR) in Credit Cards Market: Implications for Customer Relationship Management,” European Journal of Operational Research, 224 (2), 2013, 425-434. .

Students who apply to the program should have at least a bachelor’s degree from an accredited university; students with advanced degrees are especially encouraged to apply. Admission is based on grades, graduate examination test scores, letters of reference (at least three with two from academic references), business and professional experience, and a written statement of objectives.

The Jindal School of Management starts making first-round admission decisions on January 16th, therefore it is best to complete the entire application process no later than January 15th. While applications will be accepted after that date, applying after January 15th may significantly lower your chance of acceptance. Applications for admission can be made using the UT Dallas Graduate Application Web site.

Students must complete at least 75 semester hours of approved graduate work before a degree may be conferred. Credit may be granted for graduate courses taken elsewhere.


Calculus, matrix algebra, computer programming and statistics are prerequisites for the doctoral program – every admitted student is responsible for ensuring he/she has satisfied these prerequisite requirements before joining the program.

Master’s-Level Courses

Students entering the program without an MBA or equivalent must complete a minimum of twelve hours of courses in areas typically required of MBA students. In certain instances, a higher-level course may be substituted for an MBA-level course.

Research Methods Core (30 hours)

The Management Science PhD core curriculum consists of 10 courses.

Please visit the Management Science Degree Plan page for core and secondary core course requirements.

Doctoral Seminars

Students are required to take at least four doctoral-level seminars in marketing.

Other Courses

Students will be asked to take other advanced graduate level courses in statistics, economics and operations research as appropriate to their program. They may also be asked to undertake independent study on one or more appropriate topics. Finally they are required to take a course in written and oral communication provided by the school during their second summer.

Preliminary Examination and Papers

Marketing PhD students take a written preliminary exam at the end of their first year in the program over a set of core methodology courses (ECON 6309 Econometrics I, MECO 6315 Statistics, MECO 6345 Advanced Managerial Economics, MECO 6350 Game Theory, OPRE 7353 Optimization). The purpose of the exam is to assess the student’s degree of mastery of the research methods covered in the first year of course work. Students are also required to write an original research paper in their first summer.

Qualifying Exam

The second year paper, due August 31 after the second year, is counted as the first part of the written qualifying exam. The second year paper is presented in a seminar attended by faculty and other students, and must be judged to be passing by the faculty before the student can advance to candidacy. A second year paper of publishable quality will exempt students from the second part of the exam covering marketing theory and empirical methods. For those required to take it, the second part of the exam on marketing theory and empirical methods must be taken by the middle of the third year. The purpose of the written exam is to assess a doctoral student’s understanding of the marketing area, especially material covered in marketing doctoral seminars. The exam is a closed-book exam given in two 4 hour blocks, and consists of several essay and problem questions.


Once the student has passed qualifying exam and paper requirements, work on the dissertation can commence. The dissertation is written under the direction of the dissertation committee. Twelve to 24 semester hours may be granted for the dissertation toward the minimum 75-hour requirement for the degree. At a time mutually agreeable to the candidate and the dissertation committee, the candidate must orally defend the dissertation to the committee.