2010 UT Dallas Frontiers of Research in Marketing

UT Dallas–FORMS Conference Sponsored by:

Informs Society for Marketing Science (ISMS) and Morris Hite Center at the Naveen Jindal School of Management

February 11–13, 2010


The University of Texas at Dallas
800 West Campbell Road
Richardson, TX 75080–3021

Register Online

The Marketing Group at The University of Texas at Dallas is organizing a marketing conference that intends to foster high quality research in quantitative approaches to marketing. This is a fourth such conference following three successful conferences in 2007, 2008 and 2009.

The conference will be held in the Jindal of Management at The University of Texas at Dallas, Richardson, TX. The conference goal is to provide a forum for a stimulating exchange of ideas but and foster the development of PhD students who will be allowed to participate in the conference free of charge.

Location

All sessions will be held at the Jindal School at UT Dallas in rooms SOM 1.118 and JSOM 1.502. Upon arrival, please check in at the auditorium. If you are driving to the conference, please print out this parking permit and put it on the dashboard of your car so that it is visible to the parking attendants. Driving directions to UT Dallas. Directions to the Jindal School of Management (JSOM on the map). If you are flying in and staying at the Radisson, shuttles will be provided for you at TBA times.

Hotel Information

A block of rooms has been reserved at the DoubleTree Hotel for a special conference rate of $79 per night. These rooms will go fast, so please book early. You may call the hotel or book online using this special link

DoubleTree Hotel – Richardson
1981 N. Central Expressway
Richardson, TX 75080
(972) 644–4000
1(800) 222–TREE
Hotel Map

Schedule of Events

Thursday, February 11, 2010

Time

Presenter

Paper

Discussant

12:00 p.m. Registration and Lunch in the Naveen Jindal School of Management Atrium All papers will be presented in JSOM 1.118, the Davidson Auditorium
1:15 p.m. Hema Yoganarasimhan UC Davis Impact of Social Network Structure on Content Propagation: A Study Using YouTube Data by Hema Yoganarasimhan Romana Khan
2:15 p.m. Kinshuk Jerath, CMU Customer–Base Analysis Using Repeated Cross–Sectional Summary (RCSS) Data by Kinshuk Jerath, Peter S. Fader & Bruce G.S. Hardie P. B. Seetharaman
3:15 p.m. Break in Jindal School of Management Atrium
3:45 p.m. Ahmed Khwaja, Duke Dynamic Entry with Cross Product Spillovers: An Application to the Generic Drug Industry by A. Ronald Gallant, Han Hong & Ahmed Khwaja Tat Chan
4:45 p.m. Olivier Rubel, USC Optimal Pricing in Dynamic Markets Under Structural Uncertainties by Olivier Rubel Brian Ratchford
5:45 p.m. Hotel Shuttles back to the Double Tree
6:30 p.m. Cocktail Reception in the Azalea Room of the Double Tree
7:00 p.m. Dinner at the Azalea Room of the Double Tree
 

Friday, February 12, 2010

Time

Presenter

Paper

Discussant

Time Presenter Paper Discussant
7:15 a.m. Breakfast in the Naveen Jindal School of Management Atrium
8:00 a.m. Raphael Thomadsen, UCLA Seeking an Aggressive Competitor: How product Line Expansion Can Increase All Firms’ Profits by Raphael Thomadsen Ram C. Rao
9:00 a.m. Tae–Kyun Kim, USC Manufacturer Competition in the Presence of Exclusive Dealers: The Case of the U.S. Automobile Industry by Tae–Kyun Kim, S. Siddarth, Anthony Dukes, Jorge Silva–Risso Ernan Haruvy
10:00 a.m. Break in Jindal School of Management Atrium
10:30 a.m. Sudipt Roy, ISB Modeling Consumer Attention to In–store Prices by Sudipt Roy, Tat Chan & Amar Cheema Yuanping Ying
11:30 a.m. Sergio Meza, Toronto Modeling Demand during Sales Promotions: Application to Structural Models of Retail Pricing by Sergio Meza Gonca Soysal
12:30 p.m. Lunch in Jindal School of Management Atrium
1:30 p.m. Steven Shugan, Florida Why Wrong Demand Functions Predict Better and the Implications for Marketing by Steven Shugan Xueming Luo
2:30 p.m. Ohjin Kwon, USC The Informational Role of Product Trade–Ins for Retailer Pricing by Ohjin Kwon, Anthony Dukes, S. Siddarth, Jorge Silva–Risso Jason Duan
3:30 p.m. Break in the Jindal School of Management Atrium
4:00 p.m. Mark Parry, Missouri Resale Price Maintenance without Free–Riding: The Effects of Retail Heterogeneityby Mark E. Parry, Charles A. Ingene, Zibin Xu Ashutosh Prasad
5:00 p.m. Linli Xu, USC Manufacturer Advertising and Dealer Advertising: Oil and Water, or Oil and Vinegar? By Linli Xu, Kenneth C. Wilbur, S. Siddarth, Jorge Silva–Risso Richard Briesch
6:00 p.m. Bus to Hyatt Regency
6:30 p.m. Cocktail Reception
7:00 p.m. Dinner
 

Saturday, February 13, 2010

Time

Presenter

Paper

Discussant

Time Presenter Paper Discussant
7:30 a.m. Breakfast in the Jindal School of Management Atrium
8:30 a.m. Joffre Swait, Alberta Approximate Choice Set Formation Modeling with Many Alternatives: An Application to Scanner Panel Data by Joffre Swait and Luming Wang S. Siddarth
9:30 a.m. Masakazu Ishihara, Toronto A Practitioner’s Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models by Andrew Ching, Susumu Imai, Masakazu Ishihara, Neelam Jain Andrei Strijnev
10:30 a.m. Break, Jindal School of Management Second Floor Lobby above the Atrium
10:45 a.m. Tony Cui, Minnesota Competitive and Welfare Implications of Gift Cards by Tony Cui Yu Wang
11:45 a.m. Juanjuan Zhang A Model of Demarketing by Jeanine Mikl’os–Thal, Juanjuan Zhang Nanda Kumar
12:45 p.m. Lunch, Second Floor Lobby above the Jindal School of Management Atrium

Organizing Committee

Selection Committee

  • B.P.S. Murthi
  • Ram Rao
  • Brian Ratchford
  • P.B. Seetharaman
  • Tat Chan
  • Peter Popkowski
Details about the 2009 UT Dallas-FORMS Conference