Conference Schedule
The conference schedule will be updated regularly (Revised 02/10/12). Please visit the Sixth Annual UT Dallas FORMS Conference for details and registration.
2012 Frank M. Bass UT Dallas FORMS Conference Schedule
Thursday, Feb 23, 2012
| 11:30 – 1:00pm | Atrium | Registration & Lunch | ||
| 1:15 – 1:30pm | SOM 1.118 | Welcome | ||
| 1:30 – 2:30pm | SOM 1.118 | Nanda Kumar & Steven Shugan UT Dallas & U. Florida |
Bundling Strategy in a Product Line | Pradeep BhardwajUBC |
| 2:30 – 3:30pm | SOM 1.118 | S. Narayanan & K. Kalyanam Stanford & Santa Clara |
Measuring Position Effects in Search Advertising | Brian Ratchford UTD |
| 3:30 – 4:00pm | Atrium | Break | ||
| 4:00 – 5:00pm | SOM 1.118 | Lan Luo, B. Ratchford & B. Yang USC & UT Dallas |
Why We Do What We Do? A Model of Activity Consumption |
Jacquelyn Thomas SMU |
| 5:00 – 6:00pm | SOM 1.118 | G. Huang, A. Khwaja & K. Sudhir Yale |
Dynamics of Thirst Management: Balancing Short Run Consumption Needs with… Goals | BPS Murthi UTD |
| 6:00 – 6:30pm | Atrium | Shuttle bus back to the Hyatt Regency Hotel, Richardson, TX | ||
| 7:00pm | Hyatt Regency | Reception & Dinner |
Friday, Feb 24, 2012
| 8:00 – 8:50am | SOM 1.110 Session 1 |
Minha Hwang & R. Thomadsen McGill & UCLA |
Push vs. Pull: The case for 50-50 | Gonca Soysal UTD |
| SOM 1.107 Session 2 |
Yogesh Joshi & Andrés Musalem U. Maryland & Duke U. |
Underpromising and Overdelivering: Strategic Implications of Word of Mouth | Nanda Kumar UTD |
|
| 8:50 – 9:40am | SOM 1.110 Session 1 |
A. Ghose, P. Ipeirotis & Beibei Li NYU |
Designing Ranking Systems for Hotels… by Mining User-Generated… Content | Yuanping YingUTD |
| SOM 1.107 Session 2 |
Alexei Alexandrov Rochester |
The inverse relationship between manufacturer and retailer margins | U. Subramanian UTD |
|
| 9:40 – 10:00am | Atrium | Break | ||
| 10:00 – 11:00am | SOM 1.110 Session 1 |
Sha Yang, Shijie Lu & X. Lu USC & Fudan |
Modeling Competition among Paid Search Advertisers | Yu Wang UTD |
| SOM 1.107 Session 2 |
Zhang, Gangwar & Seetharaman U. Iowa, ISB & Wash. U. |
Examining the Polygamous Store Loyalty | Rick Briesch SMU |
|
| 11:00 – 12:00 | SOM 1.110 Session 1 |
Chen Lin & Doug Bowman Emory |
Consumer Choices across Seemingly Disparate Product Categories | Amit Pazgal Rice |
| SOM 1.107 Session 2 |
Yan Liu & Venkatesh Shankar Texas A&M |
Dynamic Impact of Product-Harm Crises on Brand Equity & Advertising Effectiveness | Norris Bruce UTD |
|
| 12:00 – 1:00pm | Exec. Dining Room | Lunch Greg Allenby, Editor QME |
||
| 1:00 – 2:00pm | SOM 1.107 | C. Narasimhan & Ozge Turut Wash. U. & Sabanci U. |
Differentiate or Imitate? The Role of Context-Dependent Preferences | Sreekumar Bhaskaran SMU |
| 2:00 – 3:00pm | SOM 1.107 | Rex Du & Wagner Kamakura U. Houston & Duke U. |
Structural Dynamic Factor Analysis for Quantitative Trendspotting | Jeff Dotson |
| 3:00 – 3:30pm | Atrium | Break | ||
| 3:30 – 4:30pm | SOM 1.107 | Lin Liu & Anthony Dukes USC |
Consideration Set Formation with Multiproduct Firms | Metin Çakanyildirim UTD |
| 4:30 – 5:30pm | SOM 1.107 | Juanjuan Zhang MIT |
The Impatient Innovator | Ram Rao UTD |
| 5:30 – 6:00pm | Atrium | Group Photo Bus to Reunion Tower for Dinner |
||
| 7:00pm | Reunion Tower | Dinner |
Saturday, Feb 25, 2012
| 8:00 – 8:50am | SOM 1.110 Session 1 |
Qiaowei Shen & Ping Xiao Wharton & NUS |
McDonald’s and KFC in China: Competitors or Companions? | Hsiu-Yuan Tsao Tamkang University |
| SOM 1.107 Session 2 |
Jian Ni & Nitin Mehta Toronto |
Information Acquisition and Ex-ante Moral Hazard… in the Health Care Market | Elizabeth Honka UTD |
|
| 8:50 – 9:40am | SOM 1.110 Session 1 |
P. Albuquerque & Y. Nevskaya Rochester |
Product updates in the presence of consumer progression | Raj SethuramanSMU |
| SOM 1.107 Session 2 |
Ming Hu, Mengze Shi, Jiahua Wu Toronto |
Simultaneous vs. Sequential Group-Buying Mechanisms | Ashutosh Prasad UTD |
|
| 9:40 – 10:00am | Atrium | Break | ||
| 10:00 – 11:00am | SOM 1.110 Session 1 |
H. Zhuang, P. Popkowski & Y. Lin U. Alberta |
Optimum Seller Strategy in Overlapping Auctions | Ernan Haruvy UTD |
| SOM 1.107 Session 2 |
Hema Yoganarasimhan UC Davis |
The Value of Reputation in Online Freelance Marketplaces | Bernhard Ganglmair UTD |
|
| 11:00 – 12:00 | SOM 1.107 | Jeanine Miklós-Thal Rochester |
Linking Reputations through Umbrella Branding | Sanjay Jain Texas A&M |
| 12:00 noon | Atrium | Lunch |
