Master of Science in Marketing Degree Plan
All students enrolling in the MS in Marketing degree plan must complete the Business and Marketing Core courses, regardless of which track or concentration they choose. (Note all MKT prefix courses in this program are 3 credit hours each.)
Students must choose from one of the five tracks shown below. For an overview of each track please see the overview section at the bottom of the page.
Download the Marketing Degree Plan
Business Core Courses
(9 Credit Hours)
MKT 6301 Marketing Management
OPRE 6301 Quantitative Intro. To Risk & Uncertainty In Business
MIS 6326 Database Management Systems
Marketing Core Courses
(9 Credit Hours)
*MKT 6309 Marketing Research
MKT 6310 Consumer Behavior
MKT 6339 Capstone Decision Making
Advertising & Branding
(12 Hours of Core Courses and 6 Hours of Guided Electives)
Digital Advertising &
Marketing
(12 Hours of Core Courses and 6 Hours of Guided Electives)
Marketing Analytics And Market Research
(12 Hours of Core Courses and 6 Hours of Guided Electives)
Product Management
(12 Hours of Core Courses and 6 Hours of Guided Electives)
Marketing Management
(18 Hours of a Select List of Courses of which at least 9 hours must be from The Marketing Area and Have a MKT Prefix in the Course Number)
Advertising & Branding Core Courses
(12 Hours)
MKT 6321 Interactive & Digital Marketing
MKT 6330 Brand Management
MKT 6332 Advertising & Promotional Strategy
MKT 6335 Advertising Research
IMS 6365 Cross-Culture Communications & Management
MIS 6344 Web Analytics
MIS 6364 Social Media and Business
MKT 6340 Marketing Project
MKT 6365 Marketing Digital Lab
Digital Advertising &
Marketing Core Courses
(12 Hours)
***MKT 6321 Interactive and Digital Marketing
***MKT 6365 Marketing Digital Lab
***MKT 6332 Advertising & Promotional Strategy
***MIS 6344 Web Analytics
Marketing Analytics & Marketing Research Core Courses
(12 Hours)
*MKT 6321 Interactive & Digital Marketing
*MKT 6323 Database Marketing
*MKT 6337 Marketing Analytics using SAS
MKT 6362 Marketing Engineering
MIS 6318 Electronic Commerce
MIS 6344 Web Analytics
MKT 6320 New Technology Forecasting
MKT 6329 New Product Development
MKT 6335 Advertising Research
MKT 6336 Pricing
MKT 6340 Marketing Project
OPRE 6332 Spreadsheet Modeling
For optional SAS Graduate certification (all 3 plus OPRE 6301)
MIS 6324 Business Intelligence Software and Techniques
MIS 6309 Business Data Warehousing with SAP
MIS 6334 Advanced Business Intelligence with SAS
Product Management Core Courses
(12 Hours)
**MKT 6362 Marketing Engineering
**MKT 6329 New Product Development
**MKT 6330 Brand Management
**MKT 6336 Pricing
IMS 6310 International Marketing
MKT 6320 New Technology Forecasting
MKT 6332 Advertising & Promotional Strategy
MKT 6333 Channels & Retailing
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
MKT 6360 Services Marketing
MKT 6380 Entrepreneurial Marketing
OPRE 6362 Project Management
Marketing Management Track:
No track core courses, Select any 18 hours, however at least 9 hours must be from the marketing area
(have an MKT prefix in the course number)
Marketing Area Courses
MKT 6320 New Technology Forecasting
MKT 6321 Interactive & Digital Marketing
MKT 6323 Database Marketing
MKT 6328 Product Management
MKT 6329 New Product Development
MKT 6330 Brand Management
MKT 6331 Sales Management
MKT 6332 Advertising & Promotional Strategy
MKT 6333 Channels & Retailing
MKT 6335 Advertising Research
MKT 6336 Pricing
MKT 6337 Marketing Analytics using SAS
MKT 6338 Customer Relationship Management
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
MKT 6360 Services Marketing
MKT 6362 Engineering
MKT 6380 Entrepreneurial Marketing
Other Area Electives
ACCT 6201 Financial Accounting OR
ACCT 6305 Accounting for Managers
ENTP 6375 Technology & New Product Dev.
ENTP 6382 Professional Salesmanship
ENTP 6390 Business Model Innovation
FIN 6301 Financial Management
IMS 6310 International Marketing
IMS 6314 Global eBusiness Marketing
IMS 6365 Cross-Cultural Communications & Management
MIS 6309 Business Data Warehousing with SAP
MIS 6318 Electronic Commerce
MIS 6324 Business Intelligence Software and Techniques
MIS 6334 Advanced Business Intelligence with SAS
MIS 6344 Web Analytics
OB 6301 Organizational Behavior
OPRE 6332 Spreadsheet Modeling
OPRE 6362 Project Management
