Master of Science in Marketing Degree Plan

All students enrolling in the MS in Marketing degree plan must complete the Business and Marketing Core courses, regardless of which track or concentration they choose. (Note all MKT prefix courses in this program are 3 semester credit hours each.)

Students must choose from one of the five tracks shown below. For an overview of each track please see the overview section at the bottom of the page.

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Download a printer friendly Fall 2015 MS in Marketing Degree Plan

Business Core Courses

(9 Semester Credit Hours)

MKT 6301 Marketing Management
OPRE 6301 Quantitative Intro. To Risk & Uncertainty In Business
MIS 6326 Database Management Systems or MIS 6320 Database Foundation

Marketing Core Courses

(9 Semester Credit Hours)

MKT 6309 Marketing Research
MKT 6310 Consumer Behavior
MKT 6339 Capstone Decision Making (Spring) or MKT 6350 Competitive Marketing Strategy (Fall)

5 Tracks to Choose From:

Advertising & Branding

(12 Hours of Core Courses and 6 Hours of Guided Electives)

Advertising & Branding Core Courses
(12 Hours)

MKT 6321 Interactive & Digital Marketing
MKT 6330 Brand Management
MKT 6332 Advertising & Promotional Strategy
MKT 6335 Advertising Research

Elective options for this track
(select 6 hrs)

MKT 6323 Database Marketing
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
MKT 6365 Marketing Digital Applications
MIS 6373 Social Media and Business

Business Development & Sales

(12 hours of core courses and 6 hours of guided electives)

Business Development & Sales

The following 4 courses
(12 credit hours)

MKT/ENT 6382 Professional Selling I
MKT 6383 Professional Selling II
MKT 6331 Creating and Managing Professional
Sales Organizations
MKT 6334 Digital Sales Strategy

Plus 6 credit hours from
the following list

MKT 6333 Channel and Retail
MKT 6323 Database Marketing
MKT 6321 Interactive and Digital Marketing
MKT 6338 Customer Relationship Management
MKT 6V98 Marketing Internship (1-3 credit hours)
BPS 6360 Management and Org. Consulting
OB 6301 Organizational Behavior

Digital Advertising & Marketing

(9 Hours of Core Courses and 9 Hours of Guided Electives)

Digital Advertising &
Marketing Core Courses
(9 Hours)

MKT 6321 Interactive and Digital Marketing
MKT 6365 Marketing Digital Applications
MKT 6332 Advertising & Promotional Strategy

Elective options for this track
(select 9 hrs)

MKT 6323 Database Marketing
MKT 6335 Advertising Research
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
IMS 6314 Global e-Business Marketing
MIS 6344 Web Analytics
MIS 6373 Social Media and Business

Marketing Analytics

(12 Hours of Core Courses and 6 Hours of Guided Electives)

Marketing Analytics Core Courses
(12 Hours)

MKT 6323 Database Marketing
MKT 6337 Marketing Predictive Analytics using SAS
MKT 6362 Marketing Models
OPRE 6332 Spreadsheet Modeling

Elective options for this track
(select 6 hrs)

MKT 6335 Advertising Research
MKT 6336 Pricing
MKT 6340 Marketing Project
MIS 6344 Web Analytics
For optional SAS Graduate certification (all 3 plus OPRE 6301)
MIS 6324 Business Intelligence Software and Techniques
MIS 6309 Business Data Warehousing with SAP
MIS 6334 Advanced Business Intelligence with SAS
OPRE 6398 Prescriptive Analytics
MECO 6312 Applied Econometrics and Time Series Analysis (or) ECON 6306 Applied Econometrics

Product Management

(12 Hours of Core Courses and 6 Hours of Guided Electives)

Product Management Core Courses
(12 Hours)

MKT 6362 Marketing Models
MKT 6329 New Product Development
MKT 6330 Brand Management
MKT 6336 Pricing

Elective options for this track
(select 6 hrs)

MKT 6331 Building and Managing Professional Sales Organizations
MKT 6332 Advertising & Promotional Strategy
MKT 6333 Channels & Retailing
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
MKT 6380 Entrepreneurial Marketing
OPRE 6362 Project Management
IMS 6310 International Marketing

Marketing Management

(18 Hours of a Select List of Courses of which at least 9 hours must be from The Marketing Area and Have a MKT Prefix in the Course Number)

Marketing Management Track

No track core courses, Select any 18 hours, however at least 9 hours must be from the marketing area
(have an MKT prefix in the course number)

Marketing Area Courses

MKT 6321 Interactive & Digital Marketing
MKT 6323 Database Marketing
MKT 6328 Product Management
MKT 6329 New Product Development
MKT 6330 Brand Management
MKT 6331 Building and Managing Professional Sales Organizations
MKT 6332 Advertising & Promotional Strategy
MKT 6333 Channels & Retailing
MKT 6335 Advertising Research
MKT 6336 Pricing
MKT 6337 Marketing Analytics using SAS
MKT 6338 Customer Relationship Management
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
MKT 6360 Services Marketing
MKT 6362 Marketing Models
MKT 6380 Entrepreneurial Marketing

Other Area Electives

ACCT 6201 Financial Accounting OR ACCT 6305 Accounting for Managers (dual MS MKT-MBA only)
ENTP 6375 Technology & New Product Dev.
ENTP 6382 Professional Salesmanship
ENTP 6390 Business Model Innovation
FIN 6301 Financial Management (dual MS MKT-MBA only)
IMS 6310 International Marketing
IMS 6314 Global eBusiness Marketing
MIS 6309 Business Data Warehousing with SAP
MIS 6324 Business Intelligence Software and Techniques
MIS 6334 Advanced Business Intelligence with SAS
MIS 6344 Web Analytics
MIS 6373 Social Media and Business
OB 6301 Organizational Behavior
OPRE 6332 Spreadsheet Modeling
OPRE 6362 Project Management