Master of Science in Marketing Degree Plan
All students enrolling in the MS in Marketing degree plan must complete the Business and Marketing Core courses, regardless of which track or concentration they choose. (Note all MKT prefix courses in this program are 3 credit hours each.)
Students must choose from one of the five tracks shown below. For an overview of each track please see the overview section at the bottom of the page.
Business Core Courses (9 Credit Hours) MKT 6301 Marketing Management
OPRE 6301 Quantitative Intro. To Risk & Uncertainty In Business
MIS 6326 Database Management Systems or MIS 6320 Database Foundation |
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Marketing Core Courses (9 Credit Hours) *MKT 6309 Marketing Research
MKT 6310 Consumer Behavior
MKT 6339 Capstone Decision Making (Spring) or MKT 6350 Competitive Marketing Strategy (Fall) |
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5 Tracks to Choose From:
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Advertising & Branding (12 Hours of Core Courses and 6 Hours of Guided Electives)
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Advertising & Branding Core Courses
(12 Hours)
MKT 6321 Interactive & Digital Marketing
MKT 6330 Brand Management
MKT 6332 Advertising & Promotional Strategy
MKT 6335 Advertising Research
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Elective options for this track
(select 6 hrs)
MKT 6323 Database Marketing
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
MKT 6365 Marketing Digital Lab
MIS 6373 Social Media and Business
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Digital Advertising & Marketing (9 Hours of Core Courses and 9 Hours of Guided Electives)
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Digital Advertising &
Marketing Core Courses
(9 Hours)
MKT 6321 Interactive and Digital Marketing
MKT 6365 Marketing Digital Lab
MKT 6332 Advertising & Promotional Strategy
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Elective options for this track
(select 9 hrs)
MKT 6320 New Technology Forecasting
MKT 6323 Database Marketing
MKT 6335 Advertising Research
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
IMS 6314 Global e-Business Marketing
MIS 6344 Web Analytics
MIS 6373 Social Media and Business
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Marketing Analytics (12 Hours of Core Courses and 6 Hours of Guided Electives)
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Marketing Analytics Core Courses
(12 Hours)
*MKT 6321 Interactive & Digital Marketing
*MKT 6323 Database Marketing
*MKT 6337 Marketing Analytics using SAS
MKT 6362 Marketing Models
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Elective options for this track
(select 6 hrs)
MKT 6320 New Technology Forecasting
MKT 6335 Advertising Research
MKT 6336 Pricing
MKT 6340 Marketing Project
MIS 6344 Web Analytics
OPRE 6332 Spreadsheet Modeling
For optional SAS Graduate certification (all 3 plus OPRE 6301)
MIS 6324 Business Intelligence Software and Techniques
MIS 6309 Business Data Warehousing with SAP
MIS 6334 Advanced Business Intelligence with SAS
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Product Management (12 Hours of Core Courses and 6 Hours of Guided Electives)
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Product Management Core Courses
(12 Hours)
**MKT 6362 Marketing Models
**MKT 6329 New Product Development
**MKT 6330 Brand Management
**MKT 6336 Pricing
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Elective options for this track
(select 6 hrs)
MKT 6320 New Technology Forecasting
MKT 6331 Building and Managing Professional Sales Organizations
MKT 6332 Advertising & Promotional Strategy
MKT 6333 Channels & Retailing
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
MKT 6380 Entrepreneurial Marketing
OPRE 6362 Project Management
IMS 6310 International Marketing
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Marketing Management (18 Hours of a Select List of Courses of which at least 9 hours must be from The Marketing Area and Have a MKT Prefix in the Course Number)
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Marketing Management Track
No track core courses, Select any 18 hours, however at least 9 hours must be from the marketing area
(have an MKT prefix in the course number)
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Marketing Area Courses
MKT 6320 New Technology Forecasting
MKT 6321 Interactive & Digital Marketing
MKT 6323 Database Marketing
MKT 6328 Product Management
MKT 6329 New Product Development
MKT 6330 Brand Management
MKT 6331 Building and Managing Professional Sales Organizations
MKT 6332 Advertising & Promotional Strategy
MKT 6333 Channels & Retailing
MKT 6335 Advertising Research
MKT 6336 Pricing
MKT 6337 Marketing Analytics using SAS
MKT 6338 Customer Relationship Management
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
MKT 6360 Services Marketing
MKT 6362 Marketing Models
MKT 6380 Entrepreneurial Marketing
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Other Area Electives
ACCT 6201 Financial Accounting OR ACCT 6305 Accounting for Managers (dual MS MKT-MBA only)
ENTP 6375 Technology & New Product Dev.
ENTP 6382 Professional Salesmanship
ENTP 6390 Business Model Innovation
FIN 6301 Financial Management (dual MS MKT-MBA only)
IMS 6310 International Marketing
IMS 6314 Global eBusiness Marketing
MIS 6309 Business Data Warehousing with SAP
MIS 6324 Business Intelligence Software and Techniques
MIS 6334 Advanced Business Intelligence with SAS
MIS 6344 Web Analytics
MIS 6373 Social Media and Business
OB 6301 Organizational Behavior (dual MS MKT-MBA only)
OPRE 6332 Spreadsheet Modeling
OPRE 6362 Project Management
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