Bachelor of Science in Marketing
The BS in marketing program features Marketing core courses including Principles of Marketing, Marketing Professional Development, Product and Brand Management, Market Research, Personal Selling and Sales Management and the capstone course which offers a marketing simulation experience. Students may specialize by taking three additional marketing-guided electives such as Advertising, Consumer Behavior or Digital Marketing. Download both marketing fact sheet and BS in Marketing brochure.
Now you can take your passions and “Go Pro!” with the UT Dallas Bachelor of Science in Marketing program. Students are encouraged to participate in internships and student chapters of the American Marketing Association and the American Advertising Federation which will help them develop additional marketing and leadership skills needed in their future careers.
What Makes Our Program Special?We are Student-Focused!
- Hosts the UT Dallas Marketing Advisory Board composed of world-class marketers in the Dallas-Fort Worth area from firms like State Farm, PepsiCo, The Richards Group and Lennox.
- Hosts the informative practitioners’ conferences.
- Ranked in the top 20 U.S. Business Schools based on publications in leading journals
- Host of annual Frontiers of Research in Marketing Science (UT Dallas FORMS) Conference
We have waiting for you an exciting marketing program at UT Dallas which seeks to engage our students with relevant curriculum, in-class projects with real companies and active marketing student organizations. Also you will find many wonderful relationships with top firms which help us build marketing internships and jobs for our students. The field of marketing is really growing due to social media and other digital forms of promotions. Now more than ever it’s time to Go Pro!
The BS in Marketing program offers four tracks to choose from:Advertising and Digital Marketing Promotions
Create new advertising, marketing, promotions and sales campaigns involving new media.Marketing Research and Analytics
Be in the know. If you understand the analytics and research behind the marketing, then you have the power of knowledge on your side.Sales and Business Development
Recent employment data shows the demand for sales and related professions at city, state and national levels is high. Many major corporations like ATT and Henry Schein recruit for sales professionals through our career center.Products and Services Branding Strategies
Are you always coming up with ideas for new products? How about the perfect brand name or slogan? Then this area of marketing is for you. See what the professionals are saying!
Fast Track to MS in Marketing or to MBA
Undergraduate B.S. in Marketing students can fast track into the 36 credit hour Master of Science in Marketing degree program by selecting their electives or major courses carefully. Qualified seniors may take up to 9 hours of graduate courses that will apply to both the Bachelor of Science degree and also satisfy the requirements for the M.S. in Marketing degree.
The MBA program is a 53 hour program. Qualified seniors may take up to 12 hours of graduate courses that will apply to the B.S. in Marketing degree and the MBA degree.