Marketing Faculty
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Biswas, Abhijit, ABD (Purdue University) Senior Lecturer, Area co-coordinator and director of marketing certificate program Research Interests Price bundling and uncertainty in multidimensional scaling |
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Bruce, Norris, PhD (Duke University) Associate Professor Research Interests Durable goods promotions, marketing channels, advertising effectiveness, Bayesian statistics, sequential Monte Carlo methods |
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Dover, Howard, PhD (The University of Texas at Dallas) Clinical Professor Research Interests Asymmetric effects of usage behavior |
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Edsel, Alexandar, JD (University of Buenos Aires, Argentina) Senior Lecturer, Director of graduate marketing programs Research Interests Applying root cause analysis (used in other disciplines such as accident reconstruction) to product and marketing failures, failure mitigation, re-launch of failing products and exit strategies |
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Haruvy, Ernan, PhD (The University of Texas at Austin) Associate Professor Research Interests E-commerce, market design, auctions, network externalities, experimental economics |
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Haworth, Julie, MBA (The University of Texas at Austin) Senior Lecturer, Director of undergraduate marketing programs Research Interests marketing advisory board |
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Honka, Elisabeth, PhD (University of Chicago) Assistant Professor Research Interests Consumer search, matching models, empirical IO, insurance and financial services industries |
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Kuksov, Dmitri, PhD (University of California, Berkeley) Professor Research Interests - |
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Kumar, Nanda, PhD (University of Chicago) Associate Professor Research Interests Channel strategies, channel conflict, retailing, pricing and promotional strategies, value creation and IT investments |
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Murthi, B.P.S., PhD (Carnegie Mellon University) Professor, Area coordinator Research Interests Promotions, efficiency analysis, pioneering advantages, brand choice models, long-term equilibrium |
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Prasad, Ashutosh, PhD (The University of Texas at Austin) Associate Professor Research Interests Pricing and advertising, marketing dynamics, sales force management, software marketing |
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Rao, Ram, PhD (Carnegie Mellon University) Founders Professor Research Interests Competitive strategies, advertising, promotions |
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Ratchford, Brian, PhD (University of Rochester) Charles and Nancy Davidson Distinguished Professor Research Interests Impact of Internet on consumer search and retail markets, role of human capital in choice of brands and activities, price dispersion in Internet and “brick and mortar” retail markets |
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Soysal, Gonca, PhD (Northwestern University) Assistant Professor Research Interests Dynamics in consumer and firm behavior, retailing: pricing, seasonal goods, availability, product returns, distribution channels: consumer behavior across multiple channels, channel positioning |
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Strijnev, Andrei, PhD (Washington University in St. Louis) Assistant Professor Research Interests Bayesian statistics and econometrics, consumer choice models, store choice and performance evaluation entertainment industry |
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Subramanian, Upender, PhD (University of Pennsylvania) Assistant Professor Research Interests Competitive and collaborative strategies, distribution channel arrangements, game theory |
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Wang, Yu, PhD (University of Michigan) Assistant Professor Research Interests Market mechanism design, information and market efficiency, effect of social preferences on marketing issues, experimental and behavioral economics |
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Wu, Fang, PhD (The University of Texas at Austin) Clinical Professor Research Interests Innovation and adoption, marketing knowledge management interfirm learning |
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Ying, Xie, PhD (Northwestern University) Associate Professor Research Interests - |
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Ying, Yuanping, PhD (University of Michigan) Assistant Professor Research Interests Internet marketing, market segmentation, Bayesian statistics |
Adjunct Faculty
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Cunningham, Mark, MBA (St. Mary’s University) Adjunct Lecturer Research Interests Principles of Marketing |
- Nobis, Susan
