Marketing Courses

Undergraduate Marketing Courses

BA 3365 Principles of Marketing (3 semester credit hours) Marketing principles including marketing planning, the decision–making environment, market measurement, product decisions, promotion, pricing and distribution. Special emphasis placed upon the determination and evaluation of market segments. (3–0) S
BA 3372 Export Market Development (3 semester credit hours) Survey of factors affecting export markets. Examination of free trade versus strategic trade; trade protectionism; role and influence of the WTO; impact of regional trade agreements (e.g. NAFTA, EU); supply chain management, logistics and distribution challenges; and trade finance. BA 3372 and BA 3374 cannot both be used to satisfy degree requirements. (3–0) Y
BA 3374 International Marketing (3 semester credit hours) Analysis of environment of international marketing. Survey of techniques of international marketing management. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3–0) Y
BA 4335 Marketing Research (3 semester credit hours) This course provides an overview of the entire marketing research process which includes problem definition, research design, use of secondary data, collecting primary data, designing surveys, sampling, fieldwork, basic data analysis, and reporting of findings. Emphasis will be on using market research to make better marketing decisions. Students are expected to know basic marketing and have an aptitude for quantitative analysis. Prerequisites: BA 3365 and STAT 3360. (3–0) Y
BA 4336 Marketing Strategy (3 semester credit hours) This course provides an overview of how strategy is developed in marketing. This course emphasizes the integration of knowledge from previous marketing courses and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3–0) Y
BA 4337 Product and Brand Management (3 semester credit hours) This course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as new product development, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life cycle. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3–0) Y
BA 4338 Sales and Distribution Management (3 semester credit hours) This course covers professional selling practices and sales management (including functions, evaluation, and compensation of sales force), as well as wholesaling and retailing (including positioning, merchandising, inventory, pricing, buying, advertising, promotion, services and customer satisfaction), and channel management (design, functions, logistics, supply chain and channel relationships). Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3–0) Y
BA 4339 Advertising (3 semester credit hours) Examine the principles and practice of Advertising, PR and Promotions. Topics include: the role of the ad agency; the advertising plan based on marketing, research, and consumer behavior; Integrated Marketing Communications; communication goals and measurement, advertising, budgeting, advertising buying, media planning, media scheduling, and art, copy, creativity and production of ads in different media. We also discuss social, ethical and legal issues in advertising. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3–0) Y
BA 4V83 Business Administration Individual Study in Marketing (1–3 semester credit hours) May be repeated for credit as topics vary (9 hours maximum). ([1–3] –0) R
BA 4V93 Seminar Series in Marketing  (1–2 semester credit hours) Discussion of selected topics and theories in marketing. May be repeated for credit (9 hours maximum). ([1–2] 0) S

Graduate Marketing Courses

MKT 6301 Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts, including product, pricing, promotion and distribution decisions. (3–0) S
MKT 6309 Marketing Research (3 semester credit hours) Methods employed in market research to understand consumer behavior to enable better marketing decision–making. Topics include focus groups, understanding different sources of secondary data, questionnaire design, design of experiments, sampling plans and data analysis using statistical techniques. In addition, the course will cover attitude measurement and market research on the internet. Prerequisites: MKT 6301 and STAT 5311 or OPRE 6301, or consent of instructor. (3–0) Y
MKT 6320 New Technology Forecasting (3 semester credit hours) Market analysis and demand forecasting of new technologies. Diffusion theory, including Bass Model and extensions: multiple generations of technologies, effects of decision variables and learning. Applications to new and developing high–technology products and services. Use of software and computer programs. (3–0) T
MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the internet, advertising on the internet, competitive strategies, market research using the internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems and developing virtual organizations. Further, students learn auction theory, web content design and click stream analysis. Prerequisites: MKT6301 or consent of instructor. (3–0) Y
MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret and utilize marketing databases of customers to identify a firm’s best customers, understanding their needs and targeting communications and promotions to retain such customers. In addition, students learn to use SAS software. Prerequisites: MKT 6301 and STAT 5311 or OPRE 6301, or consent of instructor.(3–0) Y
MKT 6329 Product Management (3 semester credit hours) Development and introduction of new products and the management of existing products. Topics include product positioning, screening, concept development, test marketing and branding strategies. Further, students learn to use conjoint analysis for new product development, measurement of brand equity, product line extensions and management of services. Prerequisite: MKT 6301 or consent of instructor. (2–0) Y
MKT 6332 Promotion and Advertising (3 semester credit hours) The process of formulating promotional strategy with particular emphasis on advertising and sales promotions. Topics include behavioral theories of communication, budgeting, media selection, scheduling of advertisements, measurement of advertising effectiveness and management of different types of sales promotions. Students analyze grocery scanner data to evaluate the effectiveness of promotions. Prerequisite: MKT 6301 or consent of instructor. (2–0) Y
MKT 6336 Pricing (3 semester credit hours) Techniques to price durable goods, packaged goods and services. Topics include: perceived value pricing, bundling, price discrimination, product–line pricing, dynamic pricing over the product’s life–cycle, pricing through the marketing channel and competitive pricing. In addition to microeconomic approaches to pricing, behavioral approaches to pricing is also covered. Pricing decisions are analyzed using spreadsheet analysis. Prerequisites: MKT6301 or consent of instructor. (3–0) T
MKT 6350 Competitive Marketing Strategy (3 semester credit hours) Students learn how firms develop their marketing strategy to compete effectively in different situations. Using game theory principles, students are exposed to competitive strategies in new emerging markets, mature markets and on the Internet. Prerequisites: MKT6301 or consent of instructor. (3–0) T
MKT 6380 Entrepreneurial Marketing (3 semester credit hours) Addresses the marketing challenges facing the entrepreneurial firm, including the introduction and marketing of new products and services without the benefit of an established channel infrastructure or customer base. Topics include the development of marketing strategies, channel selection and design, product positioning, competitive pricing strategies, advertising and promotion within the framework of the resource limitations inherent in an entrepreneurial startup. Prerequisites: BPS 6310 and BPS 6370 or permission of the instructor. (3–0) T
MKT 7214 Marketing Models I (2 semester credit hours) Study of mathematical models used in solving marketing problems, including brand switching, new product adoption and competitive strategy models. Prerequisites: OPRE 6201 or OPRE 6302 and MKT 6301, or consent of instructor. (2–0) Y
MKT 7215 Marketing Models II (2 semester credit hours) Advanced study of mathematical models used in solving marketing problems, including brand switching, new product adoption and competitive strategy models. Prerequisites: OPRE 6201 or OPRE 6302 and MKT 6301, or consent of instructor. (2–0) Y
MKT 7216 Marketing Models III (2 semester credit hours) Study of mathematical and statistical models used in the analysis of markets and marketing problems, including dynamic models of marketing mix and applications of econometric methods in marketing. Prerequisites: STAT 5311 or OPRE 6301 and MKT 6301, or consent of instructor. (2–0) T
MKT 7217 Marketing Models IV (2 semester credit hours) Advanced study of mathematical models used in the analysis of markets and marketing problems, including use of game theory and modeling uncertainty. Prerequisites: STAT 5311 or OPRE 6301 and MKT 6301, or consent of instructor. (2–0) T
MKT 7218 Marketing Models V (2 semester credit hours) Study of models relating to strategic issues in marketing, including first mover advantages, interface of technology and marketing and management of novel technologies. Prerequisite: Consent of instructor. (2–0) T
MKT 7V12 Research Applications in Marketing (3 or 4 semester credit hours) Application of multivariate methods in statistics to marketing problems, including discriminate analysis, logit/probit analysis and other multivariate applications. Prerequisites: STAT 5311 or OPRE 6301and MKT 6301, or consent of instructor. ([3 or 4]–0) T
  For more details, please visit UT Dallas’ online course catalogs.