Management Magazine Autumn 2017

Management Magazine
Autumn 2017

Marketing Legends

Marketing Legends Lecture and Awards Banquet

David Meerman Scott

2017 Honoree: David Meerman Scott
Thursday, October 26, 2017
Naveen Jindal School of Management
The University of Texas at Dallas
800 West Campbell Road
Richardson, TX 75080

Registration: 5:45 p.m. – 6:30 p.m., JSOM Atrium
Parking details will be provided several days prior to the events.

Lecture: 6:30 p.m. – 7:25 p.m., Davidson Auditorium
Honoree David Meerman Scott will present Be Fearless: Real-Time Marketing and PR Get Results

Cocktail Reception: 7:30 p.m. – 8:10 p.m., JSOM Executive Dining Room, 1.606

new rules of marketing

Banquet and Award Ceremony: 8:10 p.m. – 9:30 p.m., JSOM Executive Dining Room, 1.606

Those who attend the banquet will receive an autographed copy of Scott’s book, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.

Additionally, Scott will work through a how-to exercise on “newsjacking.”

The award presentation will take place at 8:45 p.m., and the event will conclude at 9:30 p.m.

Every year through the Marketing Legends Lecture and Award Banquet, we honor an author or professional who has transformed the marketing landscape through thought leadership, books and/or the launch of successful new companies or platforms. This year, we are pleased and honored to award David Meerman Scott the 2017 Marketing Legends Award. Scott’s early evangelism and books have contributed to the adoption of social media by marketers and companies worldwide.

Scott is an internationally acclaimed sales and marketing and public relations strategist whose books and blog are must-reads for professionals and organizations seeking to stand out, get noticed and capture hearts and minds for their products, services and ideas. He is the author or co-author of 10 books translated into more than 29 languages – including three international bestsellers. More than one million are in print, including:

Themes Scott will cover in his lecture:

David Meerman Scott leads the way and outlines fresh, measurable and low- and no-cost strategies – like newsjacking – to instantly and directly reach an audience. His informative, entertaining and high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. He energizes audiences and shows people how to get found at the exact moment buyers are looking. Social media are the tools, but it is a real-time mindset that drives strategy in a world where speed and agility – not the biggest budget – win. Shift from the controlled and message-driven advertising/PR paradigm and learn to win hearts and minds by creating content that people are eager to consume and share.

Scott’s groundbreaking strategies do not just slap social media onto dusty old strategies – they reinvent the way to engage the marketplace.

As a bonus to those who also attend the banquet, Scott will pose a newsjacking challenge for the audience during his speech. He will complete the marketing exercise at the dinner. Be sure to attend to take part in the add-on benefit with great takeaway value.

  • About JSOM
  • About Meerman Scott

About JSOM

With more than 9,000 undergraduate and graduate students, the Naveen Jindal School of Management is the largest of the eight schools at UT Dallas. For more than 40 years, the school has provided students an excellent education grounded in management theory and practice; and graduated students who excel in the careers they choose. The Jindal School’s faculty rank among the top five worldwide in terms of research contributions. Leading publications such as Bloomberg Businessweek, Financial Times and U.S. News & World Report have recognized it as a leading business school in the United States and around the globe.

The Marketing Area at the Jindal School offers a bachelor’s and a master’s degree program and a marketing concentration at the PhD level. The marketing programs enroll more than 700 students, offer multiple tracks and courses focused on high growth areas and skills in demand in the Dallas-Fort Worth Metroplex, a strong job market. All these factors have contributed to our school’s numerous top rankings.

Diane McNulty, PhD Associate Dean, for External Affairs and Corporate Development
Alexander Edsel Senior Lecturer
Director, MS Marketing Programs

About David Meerman Scott

David Meerman Scott

The 2017 Marketing Legends honoree, David Meerman Scott, is an internationally acclaimed sales and marketing/PR strategist whose books and blog are must-reads for professionals and organizations seeking to stand out, get noticed and capture hearts and minds for their products, services and ideas. He is author or co-author of 10 books (including three international bestsellers), with one million books in print.

Scott is a master of the new rules for growing business, spreading ideas and generating attention in our always-on, Web-driven world. Advance planning is out – speed and agility are in. Scale and media buying power are no longer a decisive advantage. Instead, real-time is the mindset – and content matters – you are what you publish. Those who can be fearless and put away old strategies and tactics in favor of a new way will reap the rewards. Scott says.

In addition to his work as a best-selling writer, researcher and international speaker, he is also an adviser to emerging companies who are working to transform their industries by delivering disruptive products and services.

Scott delivered success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant). He also served on the board of advisers of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014).