New Media Rewriting the Ad Playbook for Super Bowl
Feb 3, 2012 — This year's Super Bowl ads are using a variety of tools that go far beyond the traditional TV commercial, said Abhi Biswas, a UT Dallas marketing professor in the Naveen Jindal School of Management. Companies have been using social media and targ…read more

Citigroup Whistleblower to Discuss '60 Minutes' Story
Feb 3, 2012 — Richard Bowen, a former vice president at Citigroup, tried to warn the bank's senior management and board of directors about the increasing levels of defective mortgages he was seeing. The news program, 60 Minutes, recently featured his experie…read more

Envoy Hopes to Put Africa on the Map for Business Students
Jan 31, 2012 — Extolling the virtues of her home continent and her home country, the Zambian ambassador to the U.S. recently exhorted a largely student audience at UT Dallas to "think of Africa as your next employer." "This is the continent people are calling t…read more

Profs Study How to Build a Better Online Forum
Jan 30, 2012 — Two UT Dallas professors received a best-paper award at the annual Information Systems Society Conference for research aimed at helping companies determine when to offer expert assistance to online forums. The two information systems professors - D…read more

New Chair Brings Tech Expertise to Jindal Council
Jan 26, 2012 — For incoming Naveen Jindal School of Management Advisory Council Chairman Skip Moore, staying ahead of the technological curve will be the key to continued success for the school. Moore, a partner at Deloitte Services LP, leads the firm's technolog…read more